Your blog platform works on both ends of the book writing process. On the front end you can give out pre-launch material, free chapters, or even the entire book in rough format. One should also be building followers, ask for feedback, promoting yourself and the upcoming book. Some authors use their platform to test plot line, I have used it to test covers and internal layouts and design. Blogger has a great little poll feature, our use a service like SurveyMonkey.com. Your blog is there to have a dialog with your readers and followers.
In this next section of our Make Market Publish Your Book posts we will cover pre-marketing, post-marketing and developing your marketing platform further.
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