Thinking of promoting your books and efforts. It isn't something that happens overnight, it is something that takes months if not years of effort. Connected here is an excellent article by Michael Ellsberg of Forbes magazine on connecting with important bloggers that can advance your stuff. The man he is talking about is Tim Ferriss the author of the 4 Hour Work Week. Ellsberg's main point for marketing you book is to connect with a popular single-author blog that is related to your topic and get to know them well and contribute to their conversation.
Check out the full post on Forbes.com The Tim Ferriss Effect: Lessons From My Successful Book Launch