Wednesday, November 7, 2012

Why is a Blog a Great Way to Promote Your Book?

I love blogs, you are on one right now. They are easy to manage, an easy place to put up a variety of content, Google loves them, they just cover all the basis. The video below is about one of our blogs for one of our books, Vote 2012 Presidential Election Coloring Book. We had some tremendous traffic over the election and it gave me a great opportunity to talk about why blogs are great places to promote your book.

In a nut shell, they are great because they give you all kinds of information about who your visitors are, where they are coming from and what they are looking at. The what they are looking at is super important in helping you market the book.

This is also the first episode of my new Web TV show, The Bruce Jones Design Show.

Sunday, November 4, 2012

Clips to Scenes to Sequences to Story, the Basic Blocks of any Video Story

Stories are built by bringing together some essential pieces of information and putting them together in a specific order. It is a process whether you are doing it in print or in video. The process involves clips combined together to build scenes, which you combine several scenes together to form sequences and then ultimately stories. It is a process that can be learned, and it is a process that is covered from all angles by former Newsweek Photographer, Bill Gentile and the Video Journalism Workshops. A four day course held in Washington DC several times a year and covers a number of topics including:
  • Articulate story ideas.
  • Capture powerful images and clean sound.
  • Recognize and cultivate dramatic story arcs.
  • Conduct compelling, in-depth interviews.
  • Write powerful treatments and scripts.
  • Narrate stories.
  • Edit for maximum impact.

We are starting to move in several directions lately in the art of storytelling, we have the print and traditional publishing with books, newspapers, even blogs, but we also now have powerful tool,  video and using video to tell compelling powerful stories. Combining video and print together and you have a powerful tool. We can't keep these two are independent, they must work together and Bill is able to tell us how to do this in his course Video Journalism Workshops.

In this video Bill talks to use about the process and about building powerful stories. To learn more about the workshop please visit and if you decide to take the course please remember to use our special discount code "BJONES" for a reduced rate.

I took this course when it first started and it really helped me with telling stories with video. To learn more about the course please visit

Video Journalism Workshops New Field Manual

I work on all kind of projects and one of the coolest lately has been on helping Bill Gentile of Video Journalism Workshops of Washington DC produce and get the online version of his course up and running. Using all of the publishing skills that I have learned over the past couple of years we were able to pull together a field manual for the workshop. A book with all the information that Bill teaches in his course. We will now be taking this book and building it out to a full college text book that he will use with his college students at American University. Producing a book these days has become very easy and also very easy to print. The gate keepers are down and we can now bring our projects to the market.

Book, Essential Video Journalism Field Manual by Bill Gentile
The Essential Video Journalism Field Manual by Bill Gentile
To learn more about the Video Journalism Workshops course on telling powerful, compelling stories using images and words in video check out and if you choose to take the course remember to use the code BJONES for a special discount.

How to Use a Tripod When You Are Shooting Video

Telling stories takes all kinds of formats these days. I often talk about do an action once and use the results in many different formats, print, audio, books, and video. Video is becoming such a powerful force that you much include it in any discussion of publishing. They are all merging. Just look at Apple's new iBookAuthor program, it merges all different kinds of media together. Lately I have been working with Bill Gentile and the Video Journalism Workshops in Washington DC. Bill teaches how to tell powerful stories using images and video.

My role is to teach the students about social media and what to do after you make your video. One of my big messages is to set up and use a blog to write about your efforts, and fill-in the back story with pictures and words. But also to tell with video the effort of building a story. One of the tools in his workshop is a tripod. This video tells you the proper way to use your tripod to help keep your camera steady and get the best possible video.

The Video Journalism Workshops are held in Washington DC several times a year and are a great way to learn the art of story telling using images and video. In association with the VJW course we are able to offer a special discount of the workshop price. Please visit the Video Journalism Workshops and learn more about this powerful program. To get the discount use the code BJONES at time of check out.

What Do You Take in Your Backpack for a Video Shoot

Publishing is taking on many different directions these days and one of the big ones is with video. You can publish in print, on line and in video. One of the best teachers in this new medium is Bill Gentile and his Video Journalism Workshops program. We are proud to be working with Bill to bring his teaching to the market. Below is a video on what you take with you when you go out in the field, basically in your backpack.