I love blogs, you are on one right now. They are easy to manage, an easy place to put up a variety of content, Google loves them, they just cover all the basis. The video below is about one of our blogs for one of our books, Vote 2012 Presidential Election Coloring Book. We had some tremendous traffic over the election and it gave me a great opportunity to talk about why blogs are great places to promote your book.
In a nut shell, they are great because they give you all kinds of information about who your visitors are, where they are coming from and what they are looking at. The what they are looking at is super important in helping you market the book.
This is also the first episode of my new Web TV show, The Bruce Jones Design Show.